Diesel - Pinarello Fix Gear Bicikl


“Onlythe Brave”

The UrbanBike

Diesel andPinarello present the new bike to challenge urban streets



November2010. Pinarello’s technology and know-how blend with Diesel’s style andcreativity to create “Only the Brave”, thebrand-new urban bike to ride the world’s streets.


Singlespeed, light and versatile to adapt safely to all kinds of urban streets, itreminds of the American messenger bikes in its design and soul, but it is alsothe result of a careful study of balances and strengths -  like all Pinarello models.


Pinarelloworks on all its creations inside its R&D lab, where the line of the bike wasstudied together with the Diesel Creative Team and developed by the Pinarello labthrough the SOE system (Simulation Optimize Evolution). The HydroformedAluminium 7002 T’ used for the frame allows for an original and distinctive design,while preserving handling agility and cornering ability – two crucial featureswhile riding urban streets.


Pinarellohas a vast experience which makes it one of the leaders in this sector,dominating the international panorama in these last years and winning the latest4 editions of the most coveted cycling award, the Best Road Bike award.


FaustoPinarello comments: “Pinarello and Diesel together: a perfect joint venture,two Italian brands deeply rooted in the same territory…by bike they are justtwo hours away!  We are part of twodifferent industries: they make people feel comfortable and we make people feeltired…but we share the typical Italian creativity and the constant desire toastonish and surprise our clients!”


RenzoRosso, President and Founder of Diesel: “The bike we are producing withPinarello is simply amazing. It perfectly represents our DNA: Diesel is one ofthe few true lifestyle brands in the world and with our passion, energy anddrive to innovate we can build together a successful story which goes beyondthe usual partnerships!”


Thepre-rollout of “Only the Brave” will take place in Japan,at the Cycle Mode fair in Tokyo,in the early days of November. The Urban Bike will cost 850 euro and will beavailable in the Diesel Green and Matt Black versions, starting from January 2011 in selected Dieselstores and at Pinarello’s resellers.




PinarelloGroup isone of the biggest industries in the Italian road bike sector, manufacturingover 35,000 bikes and frames every year (under the Pinarello and Opera brand),80% of which for exportation (especially to Japan,the U.S.A, Australia and Spain with ahuge increase of sales in the Scandinavian countries); 40 employees for aturnover that amounts to 35 million Euros. Every year, the company records a 15/20%growth rate thanks to its focus on research and innovation and the high qualityof its products. Cicli Pinarello it’s technical supplier of two professionalcycling teams: Team Sky and Movistar Team.  Both teams ride with Dogma, Pinarello’sflagship model.


Diesel is a global lifestyle brand. Fromits Headquarters in Breganze, it directly manages around 20 subsidiaries acrossEurope, Asia and the Americas.It is now present in more than 80 countries with 5,000 points of sale and morethan 500 Diesel mono-brand stores. Diesel is part of the holding Only theBrave, which also incorporates 55DSL, Maison Martin Margiela, Viktor &Rolf, and Staff International. In 2009, the holding’s revenues amounted to 1.3billion euro.

Objavljeno 02.02.2011.

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